Case Study: planful doubles lead generation and cuts cost per lead with RevenueBase

2X Sales at Half the Budget How Plannuh Turned Data into Revenue

Plannuh, a company later acquired by Planful, was struggling with a key challenge in their B2B marketing efforts. Their database was small and contained unreliable contact information, which prevented them from effectively targeting their ideal customer profile of CMOs and marketing operations personnel at companies of the right size and industry. This poor data quality was holding back their lead generation and sales goals.

By implementing targeted prospect data from RevenueBase, Plannuh was able to revolutionize its approach. The solution provided accurate contact information and unique insights that enabled highly personalized, segmented email campaigns. This strategy slashed their average cost per lead by 90%, from $52 to $5, while simultaneously doubling lead generation and cutting overall demand generation spend by 60%. The success with RevenueBase was so integral that the tool was kept after the acquisition by Planful to continue driving pipeline growth and better conversion rates.

planful

Scott Todaro

CMO and Co-Founder