Case Study: The Chopping Block increases leads by 139% with Revenue River Marketing

COS Website Redesign Increases Leads by 139%

The Chopping Block, a Chicago recreational cooking school, needed a website that could reflect its in-person “experience” while also solving issues with an outdated, non-mobile-friendly site and poor prior web design partnerships. Revenue River Marketing was brought in for a HubSpot CMS website redesign to improve visibility, class attendance, blog performance, and overall user experience.

Revenue River Marketing built a redesigned, responsive HubSpot CMS site with modular page layouts, differentiated blog feeds, third-party scheduling and calendar integrations, CTAs, landing pages, and a video library. The new site produced measurable growth: 260,275 total visits, 153,381 organic visits, organic traffic nearly doubled from 11,502 to 26,205 monthly visitors in nine months, blog views rose from 971 to over 4,500, and the site generated 3,840 leads, averaging 426 per month.

The Chopping Block