Case Study: Leading Prosumer Content Creation Software Company achieves pirate-to-paying-customer conversions with Revenera Compliance Intelligence

Prosumer Software Vendor Converting Pirates to Customers

Leading Prosumer Content Creation Software Company, a $50M provider whose products were widely pirated, faced an estimated $100M loss and no way to measure or monetize unlicensed use. Seeking a scalable way to reach and convert pirate users, the company partnered with Revenera and deployed Revenera’s Compliance Intelligence platform with in-application messaging and Piracy Response capabilities.

Revenera helped the customer implement targeted, automated in-app campaigns, ecommerce landing pages and analytics-driven optimization to convert unlicensed users. As a result, the company achieved proof that pirates will convert, saw ROI within three months, averaged a 3% campaign conversion rate in year one (growing over time) and achieved a 29% conversion rate on a compliance letter campaign to larger organizations.