Case Study: ADVA Optical Networking achieves streamlined software monetization and automated licensing with Revenera

ADVA Focuses on Core Competencies Trusts Revenera for Software Monetization Solution

ADVA Optical Networking, a provider of intelligent telecommunications hardware, software and services, needed to accelerate its shift to a software‑centric business while enhancing IP protection, increasing licensing and renewal efficiency, and improving customer visibility. To address these challenges, ADVA engaged Revenera for an end‑to‑end software monetization and licensing solution.

Revenera delivered a flexible licensing system and back‑office platform to manage customer use rights, automate sales and renewal notifications, and improve internal and external reporting. As a result, ADVA refocused internal resources on core engineering, achieved more accurate revenue capture and recognition across the software lifecycle, and realized greater licensing and renewal efficiency thanks to Revenera.

ADVA Optical Networking

Richard Jenny

Director of Program Management & DevOps