Case Study: U.S. Alcohol Distribution Service Provider improves wholesaler performance and returns tracking with Revelwood

U.S Alcohol Distribution Service Provider - Customer Case Study

U.S Alcohol Distribution Service Provider partnered with Revelwood to improve demand and sales planning across the complex three-tier alcohol distribution system. The customer needed better visibility into which wholesalers were driving the most sales by product, as well as which ones were generating the highest volume of returns for past sell-by-date items.

Revelwood implemented a demand and sales planning solution using IBM Planning Analytics integrated with Cognos Analytics, along with the Revelwood Performance Toolkit. The solution tracks shipments, depletions, and returns by wholesaler and product, giving the customer actionable analytics to identify top and bottom performers, monitor return rates, and make smarter decisions about marketing support and wholesaler relationships.