Case Study: Informatica achieves higher win rates, conversion rates, and larger deal sizes with Revegy

Visual Maps Deliver Increased Win Rates, Conversion Rates and Deal Size

Informatica, a leader in data integration, big data and cloud solutions, faced rapidly growing complexity after eight acquisitions that expanded its solution portfolio and sales teams. To standardize a repeatable sales process and coordinate extended teams, Informatica adopted Revegy’s visual sales planning and deal-execution technology (integrated into Salesforce) to give reps a clear roadmap of stakeholder influence, evaluation processes and risks.

Revegy’s solution was rolled out as part of Informatica’s “Project Right Size,” and today more than 900 reps use the tools with 90% methodology adoption. The Revegy maps and integrated workflows improved forecast accuracy and predictability, increased win/conversion rates, grew average deal size and selling price, and boosted manager coaching effectiveness and engaged selling time.

Informatica

Julie Rhodes

Director of Sales Performance