Case Study: Genesco achieves faster reporting and clearer shipping visibility with Reveel

Genesco cuts address correction fees 66% with Reveel

Genesco, a retailer moving millions of packages annually for brands like Johnston & Murphy, faced parcel shipping chaos due to fragmented data and manual reporting. This lack of visibility caused misalignment between teams and prevented strategic optimization, leading them to partner with vendor Reveel.

By implementing Reveel's software and services, Genesco automated reporting and gained clear visibility into shipping spend and performance. The results were swift: reporting time dropped by two-thirds, address correction fees fell by 66%, and carrier contract analysis was reduced from weeks to just one. With Reveel's solution and consultative support, Genesco is now building a strategy projected to unlock seven-figure savings.

Genesco