Case Study: Scentbird achieves 80% more creative testing with Revealbot

Scentbird improves efficiency by doing 80% more creative testing with Revealbot rules

Scentbird, an eCommerce fragrance subscription company, wanted to scale its Facebook advertising more cost-effectively while reducing spend on ads that drove few or no conversions. To manage growing campaign complexity without adding more manual work, the team turned to Revealbot’s automated ad management platform, Bïrch, for advanced rules-based optimization and testing.

Using Revealbot’s Bïrch platform, Scentbird automated split testing, budget adjustments, bidding actions, and campaign pausing/unpausing across segmented ad sets over a three-month period. The result was 1.8x more split tests, a 30% decrease in time spent on manual optimization and testing, and a 76% decrease in spend on zero-conversion ads.

Scentbird

Oleg Popov

Vice President of Growth