Case Study: Brand Equation achieves 246% higher click-through rates and lower cost-per-click with Reveal Mobile's VISIT Local

Using VISIT Local to target highly relevant audiences at a lower cost

Brand Equation, a full-service digital marketing agency focused on multi-location businesses, needed a way to reach more high-intent audiences while lowering advertising costs for paid social and Brand Conquesting campaigns. To solve this, the agency used VISIT Local from Reveal Mobile to build highly addressable, location-based audiences for Facebook, Instagram and display advertising.

Reveal Mobile’s VISIT Local audiences allowed Brand Equation to target competitor customers and retarget high-value visitors at much lower cost, driving significantly higher engagement: campaign CTRs averaged 1.21% (246% above the 0.35% industry average), with standout segments like auto dealerships reaching 3.18%. Compared to website visitor retargeting, VISIT Local delivered better CTR (0.64% vs 0.38%), lower CPM ($5.46 vs $8.91) and much lower CPC ($0.85 vs $2.33), roughly one-third the cost per click, demonstrating measurable performance and cost-efficiency from Reveal Mobile.

Brand Equation

Lane Houk

Chief Executive Officer