Case Study: Direct Marketing Group achieves increased auto dealership visits and reduced ad waste with Reveal Mobile

Using Geofencing Marketing to Grow Auto Dealership Visits

Direct Marketing Group (DMG), a Raleigh-based advertising agency specializing in automotive marketing, faced wasted ad spend and poor location precision when using Facebook’s limited geotargeting (a minimum 15-mile radius). To better reach car shoppers who visited their clients’ lots or competitors, DMG implemented Reveal Mobile’s VISIT Local to create more precise geofencing and geoconquesting audiences.

Using Reveal Mobile’s VISIT Local, DMG drew custom polygon geofences around dealer lots and competitor locations for 10 dealership clients, building audiences of nearly 29,000 car shoppers. The solution reduced wasted impressions, increased qualified prospects and showroom visits, and provided foot-traffic attribution reports so DMG could report exactly how many customers returned to dealerships—boosting client satisfaction and trust.

Direct Marketing Group

Hannah Stine

Account Manager