Case Study: Dealership Toolkit achieves measurable showroom visits and sub-$10 CPL with Reveal Mobile (VISIT Local)

Thinking Outside the Box for In-market Audiences and Comprehensive Attribution

Dealership Toolkit, an agency serving automotive, RV, marine and powersports dealerships, faced a key challenge: they couldn’t tie digital ad spend to in-store or showroom visits because they lacked in-market audience data and reliable foot-traffic attribution. To solve this, Dealership Toolkit added Reveal Mobile’s VISIT Local to its tech stack to gain location data, location-based audiences, and attribution reporting.

Using Reveal Mobile’s VISIT Local, the agency built unconventional audience segments (e.g., bars, race tracks, rallies, campgrounds) and geofenced competitors and relevant venues, then measured visits back to dealerships. The result: average cost per lead for a motorcycle client under $10 (including web and in-store visits), RV campaign post-click conversion rates of 37% and 19%, a 32% click-to-post-click conversion metric, and clear increases in qualified leads and showroom visits—plus the ability to prove ad spend drove real-world visits.

Dealership Toolkit

Rich DeLancey

Chief Executive Officer