Case Study: Sony Music achieves rapid fan reach (55% in one week) and 88% Facebook match with Reveal Mobile

Sony Music - Customer Case Study

Sony Music needed to drive awareness, sales, streams and downloads for a re‑imagined Elvis gospel album, so their digital agency partnered with Reveal Mobile using the VISIT Local product to build a location‑based audience of Graceland visitors and support email outreach and social ads.

Reveal Mobile’s VISIT Local identified roughly 13,000 Graceland visitors, which was imported as a Facebook custom audience with an 88% match rate to Facebook accounts; the campaign reached 55% of Sony’s target within one week, generated 527 clicks (a 1.7% CTR) and 30 shares, demonstrating strong, measurable engagement.

Sony Music