Case Study: Major Media Company achieves 4.46% household conversion and measurable foot-traffic lift with Reveal Mobile

Solving for Foot Traffic Attribution

Major Media Company ran a December 2020 streaming-platform campaign for a discount department store to drive foot traffic but couldn’t measure whether ads led to in-store visits. They engaged Reveal Mobile, using Reveal Mobile’s VISIT Local pixel-based attribution to track and attribute foot traffic tied to their digital impressions.

Reveal Mobile matched mobile ad IDs from 51,481 pixeled audience members to ad impressions and detected household-shared devices, finding 639 visitors (1.24% conversion) over the 30-day campaign, which rose to 4.46% when household devices were included. Reveal Mobile reported 32% of pixeled impressions matched to a mobile device, and the client boosted spend from $70,000 to $400,000 (a 5.7× increase) for a follow-up campaign.