Case Study: Rideshare Company achieves 35% net lift in app conversions with Reveal Mobile

Out of Home Attribution Study For Personal Finance App

Rideshare Company operates a moving out-of-home ad network on top of its vehicles and needed a way to prove that exposure to those ads drove in-app actions for an advertiser (a personal finance app). They turned to Reveal Mobile for out-of-home attribution and location intelligence to bridge the measurement gap between OOH exposure and downstream digital conversions.

Reveal Mobile used location data, mobile geofences and the rideshare vehicle waypoint logs to identify 273,371 exposed consumers, constructed a matched control group, and ran a Net Lift analysis with a seven-day post‑exposure conversion window. Reveal Mobile found exposed consumers were 35% more likely to convert overall, with net lifts of 50% for app installs, 62% for registrations, 39% for purchases and 20% for sessions, delivering measurable proof of campaign impact.