Case Study: Winstar achieves precise dealership-level foot traffic attribution and increased local visits with Reveal Mobile

Media agency measures foot trac from programmatic campaigns for multi-location automotive brand

Winstar, a full-service programmatic media buying agency, needed to prove offline business value for a multi-location automotive client by measuring dealership-level foot traffic from programmatic audio and display campaigns. To get granular attribution by ad format, audience segment and channel, Winstar partnered with Reveal Mobile and leveraged Reveal Mobile’s geofencing platform (VISIT Local) to create precise conversion zones around individual dealerships.

Using Reveal Mobile’s geofences and pixel-based tracking, Winstar implemented multiple foot-traffic attribution pixels to report in-store visits by ad format, ethnicity and dealer; Reveal Mobile’s solution enabled campaign-level RSV (retail store visit) measurement and budget optimization. The campaigns produced measurable gains—markets logged thousands of RSVs (e.g., New York 3,479; Miami 2,253; Houston 690; Atlanta 597) and several ad groups overperformed versus allotted spend, including Hispanic podcast listeners in Houston who visited at nearly double the apportioned budget.

Winstar