Case Study: Adomni achieves 52% net lift in store visits with Reveal Mobile

Measuring Moving Out of Home Attribution for a Major Apparel Brand

Adomni, the programmatic out-of-home (OOH) experts, ran a holiday campaign using Uber OOH car toppers to drive shoppers to a major apparel retailer’s brick-and-mortar stores in New York City and Los Angeles. To measure whether the OOH ads actually increased store visits, Adomni engaged Reveal Mobile for attribution and lift analysis.

Reveal Mobile used privacy-compliant location data, ingesting Uber OOH waypoints and digital ad logs to identify mobile IDs that were in sight-distance of the car topper ads and built a matched control group by demographics, geography, and fidelity. With a 14-day conversion window, Reveal Mobile found 12.72% of exposed consumers visited a store versus 7.86% of the control group (a 52% overall lift); LA showed a 38% net lift and NYC a 67% net lift.

Adomni