Case Study: Ballast Point achieves massive tasting-room visit lifts with Reveal Mobile

Measuring Moving Out of Home Ads for a California Brewing Company

Ballast Point, a San Diego craft brewery, wanted to drive measurable foot traffic to its tasting rooms across Los Angeles, Orange County, and San Diego by running a moving out-of-home campaign featuring its Sculpin and Watermelon Dorado brands. Their agency CUENTO Marketing and media partner Wrapify executed the wrapped-vehicle buys (100+ vehicles and over 200 SWARM hours) to target key events and high-traffic neighborhoods, and they turned to Reveal Mobile for location-intelligence and attribution to quantify campaign impact.

Reveal Mobile provided privacy-compliant location data and attribution via its VISIT Local capabilities, partnering with Wrapify to identify mobile ad exposures and then measure subsequent visits to Ballast Point tasting rooms. The campaign drove 276M+ impressions in geofenced zones and produced dramatic visit lifts—200% in Long Beach, 900% in San Diego, and 2,500% in Anaheim—demonstrating Reveal Mobile’s ability to link moving out-of-home exposure to measurable foot traffic.

Ballast Point