Case Study: KDRV-TV wins last‑minute Black Friday campaign and drives mall foot traffic with Reveal Mobile's Visit platform

How KDRV Won New Business With The Visit Pla7orm

KDRV-TV was asked by a local mall to produce a last-minute TV spot to drive Black Friday store visits but had no time to create a commercial. KDRV used Reveal Mobile’s Visit platform in their sales presentation to visualize mall audiences and prove a digital campaign could perform, convincing the client to proceed and winning business they were about to lose.

Using Reveal Mobile, KDRV built a custom audience of mall and competitor visitors from the prior 90 days, exported it to Zapp360 for real-time mobile delivery, and ran a Nov 17–23 Black Friday promotion. Reveal Mobile’s analytics-backed campaign delivered 61,371 impressions, a 0.51% CTR and 313 taps/clicks, and the data helped KDRV secure the account and the client’s confidence.

KDRV-TV

Tammy Cordonier

Account Executive