Case Study: Offbeat achieves 30X ROI and 27% visit lift for national restaurant client with Reveal Mobile's VISIT Local

Digital Media Agency Uses TikTok and VISIT Local for National Restaurant Chain Campaign

Offbeat, an Atlanta-based digital media agency that manages paid social, streaming audio, influencer and video campaigns for major brands, needed to drive real-world visits for a national restaurant client via a TikTok influencer campaign. To measure and optimize foot traffic outcomes, Offbeat partnered with Reveal Mobile and used Reveal Mobile’s VISIT Local platform for geofencing, audience segmentation and location-based attribution.

Reveal Mobile’s VISIT Local created portable, location-based audiences of frequent restaurant visitors and recent visitors to competitor locations, which Offbeat activated on TikTok to retarget loyal customers and conquest competitor diners. The campaign drove measurable lift—location-based audiences were 27% more likely to visit during the campaign and the TikTok influencer buy delivered a 30X ROI—validating Reveal Mobile’s role in audience targeting and foot-traffic attribution.

Offbeat