Case Study: Plunge Digital achieves a 6.58% conversion and measurable Magic Springs attendance lift with Reveal Mobile's VISIT Local

Audiences and Attribution For Amusement Parks

Plunge Digital, a data-driven agency, was tasked with increasing attendance at Magic Springs Theme and Water Park during the 4th of July week (with a focus on the July 6 fireworks) on a limited proof-of-concept budget and needed attribution to prove efficacy and win repeat business. To meet these constraints they partnered with Reveal Mobile and used the VISIT Local platform to enable location-based targeting and foot-traffic measurement.

Using Reveal Mobile’s VISIT Local, Plunge Digital built a custom audience of 27,843 visitors to Oaklawn Racing Casino Resort, Subway and Taco Bell locations and served 400,000 impressions (200,000 social, 200,000 display). During the campaign 1,832 measurable visitors came to Magic Springs, 234 (12.77%) of whom had been delivered ads, yielding an overall conversion rate of 6.58%; on July 6 there were 575 measured visitors with 42 (7.3%) reached by the campaign. The Reveal Mobile-powered solution provided clear attribution and helped Plunge Digital secure additional business.

Plunge Digital

Nick ten Bensel

Chief Executive Officer