Case Study: iBBQ achieves 600% increase in qualified leads with Reveal Mobile (VISIT Local)

Apping Into Quality Leads for a High-end Consumer Product

IBBQ, maker of high-end Social Grilling® tables (priced $4,500–$15,000), needed to build brand awareness and a sales pipeline of affluent homeowners (35+) who research premium purchases. Prior to working with Reveal Mobile, IBBQ’s broad Facebook targeting drove thousands of inquiries but only 10–15% were qualified, leaving sales teams spending too much time filtering low-quality leads.

Reveal Mobile’s VISIT Local solution allowed IBBQ to create custom polygons/geofences around high‑income locations and use those audiences as Facebook custom audiences. That change produced roughly a 70% Facebook match rate, increased qualified leads to 80% (a 600% rise in qualified inquiries), maintained audience sizes of about 17,000+ devices, and delivered visitors into VISIT Local within 24 hours—raising qualified lead volume and enabling the sales team to focus on closing deals.

IBBQ

Anna Ekstrand

Marketing Executive