Case Study: Trozzolo Communications Group achieves 1M+ in-store visits and 550% ROAS with Reveal Mobile's VISIT Local

Agency Uses Paid Social and VISIT Local to Drive and Measure Trac for Major Retailer

Trozzolo Communications Group, a Midwest independent marketing agency, needed better ways to target and measure social advertising that drives repeat in‑store visits for a major hardware retailer. To solve audience selection and attribution challenges, Trozzolo adopted VISIT Local from Reveal Mobile to track foot traffic and tie mobile ad IDs to in‑store behavior while running ads on Facebook, Instagram and Pinterest.

Using Reveal Mobile’s VISIT Local, Trozzolo targeted past shoppers and adjusted creative and budgets based on weekly foot‑traffic trends; the platform helped return more than one million consumers to the client’s stores over the past year (115,814 store visits in March 2021). Trozzolo attributed over $300,000 in annual revenue to the campaigns on a $54,210 ad spend (550% ROAS), with campaign reports and heat maps proving impact and informing future targeting.

Trozzolo Communications Group

Josh McCoy

Integrated Channel Delivery