Case Study: Fresno First Bank achieves a 17.8% email reply rate and 5.4% lead conversion with RevBoss

Fresno First Bank - Customer Case Study

Fresno First Bank, a community bank based in Fresno, CA, wanted to accelerate local growth and prepare for a new Los Angeles office but was cautious after a poor direct‑mail ROI. CEO Steve Miller engaged RevBoss to pilot an email‑marketing program to test a new growth channel and generate business‑banking leads.

RevBoss implemented geographically targeted email campaigns, colleague personalization, and CEO‑voiced 2–3 touch Flows, with their Customer Success team handling setup. The program quickly generated a new client that covered the pilot cost and produced a 17.8% email reply rate and a 5.4% conversion‑to‑lead rate, giving Fresno First Bank a steady pipeline and a scalable sales extension through RevBoss.

Fresno First Bank

Steve Miller

Chief Executive Officer