Case Study: Leading Healthcare Insurer achieves 56% increase in sales with Revana Digital Demand Generation

Holistic Media Program Delivers 56% Sales Increase

Leading Healthcare Insurer worked with Revana to strengthen enrollment growth in a volatile healthcare market shaped by reform and regulatory changes. The insurer needed to show more enrollments from each marketing dollar across its lines of business, including families and individuals under 65, Medicare, and small businesses, using Revana’s Growth Services and Digital Demand Generation.

Revana expanded the digital program with mobile, display, email, and dynamic retargeting, while using data and analytics to refine campaign testing and media spend. The effort produced a 150% increase in lead volume, a 56% increase in sales over the previous year, and a 12% reduction in cost per enrollment.