Case Study: ILGM Doubles Flow Revenue with Revamp

ILGM doubles flow revenue with Revamp after 159% browse abandonment lift

ILGM, a leading home cannabis cultivation supplier, faced the challenge of sending identical, non-personalized emails to all customers regardless of their experience level, purchase history, or seasonal factors. This generic approach failed to engage first-time buyers with educational content or recommend products based on individual grower preferences and local climate data.

Revamp implemented personalized lifecycle flows using their AI Personalization Engine and Klaviyo for email orchestration. The solution analyzed purchase history and weather data to deliver customized messaging. As a result, ILGM saw a 159% increase in browse abandonment revenue and a 110% increase in cart abandonment revenue, validated through A/B testing. Revamp's solution doubled key metrics like RPR and open rates within seven days of deployment.

ILGM