Case Study: Lume achieves 21% higher revenue per recipient with Revamp

How Revamp Boosted Lume's Revenue Per Recipient by 21% with AI-Driven Personalization

Revamp helped Lume, the largest cannabis retailer in Michigan, overcome the challenge of restricted traditional advertising channels. Their existing email marketing was generic and relied on broad promotions, which was a significant hurdle since customer retention via email and SMS was essential for their growth. The team needed a way to personalize communications based on individual customer buying habits and interests.

The solution from Revamp involved a deep integration with Lume's Klaviyo platform to deploy AI-driven personalization using data like purchase history and location. This approach resulted in a 21% increase in revenue per recipient, generating over $50,000 in new incremental revenue and delivering a 7x return on investment. The success of Revamp's solution transformed Lume's customer retention strategy.

Lume

Alex Bonesteel

Director of Acquisition and Retention