Case Study: Arctic Cool boosts retention with Revamp

How Revamp & AMB Interactive Drove Arctic Cool's Personalized Customer Engagement

Arctic Cool, a leading activewear brand, faced a challenge in maintaining personalized customer engagement as it rapidly scaled. Their previous reliance on generic, non-personalized email flows for abandoned checkout and browse recovery had plateaued in effectiveness. To address this, they partnered with Revamp to enhance their email and SMS marketing efforts using its personalization services.

Revamp implemented a solution that integrated with Arctic Cool's Klaviyo platform to create highly personalized messaging. This included tailored abandoned checkout emails, browse recovery flows with product recommendations, and innovative heatwave-triggered messaging using localized weather data. The results were significant, driving a 35% increase in customer retention, a 31% rise in repeat purchases, and a 2.6x boost in overall engagement.

Arctic Cool