Case Study: Fellow achieves 70% more browse revenue with Revamp

Fellow boosts browse revenue 70% with Revamp

The customer, Fellow, a premium coffee gear brand, faced a challenge with its lifecycle marketing program. Its browse and checkout abandonment emails were generic and did not reflect the highly researched nature of its products or its brand voice. Fellow needed a way to send personalized emails without adding operational complexity or requiring engineering resources. They partnered with the vendor Revamp to address this.

Revamp implemented its AI personalization engine within Fellow's existing Klaviyo platform. The solution generated unique, on-brand emails for each customer, incorporating specific product details, location-based signals like weather, and registered gear. This resulted in a 70% increase in browse abandonment revenue and a 60% increase in checkout abandonment revenue, all achieved without any additional creative or engineering work from Fellow's team.

Fellow