Case Study: AdalFi achieves 24% higher funded-loan conversion with Revamp

AdalFi boosts funded-loan conversion 24% with Revamp

AdalFi, a digital lending and fintech company, faced the challenge of manually managing complex, ever-changing customer eligibility across multiple lending products. They needed to determine the best next action for each customer at any given moment but found that static segments and separate campaigns were inefficient, created fragmented experiences, and limited their ability to scale without a major increase in operational headcount.

The vendor Revamp implemented a solution that worked on top of AdalFi's existing infrastructure to automate and continuously manage these lifecycle decisions. The Revamp system maintained updated customer views, selected the next-best objective, and personalized communications. This resulted in a 24% lift in funded-loan conversion, a 31% increase in disbursed value per eligible customer, and a 9.5x return on Revamp fees, all while reducing operational workload.

AdalFi