Case Study: Ecru achieves a 9% return reduction, 15% fewer multi-size purchases, and improved Facebook ROAS with ReturnLogic

Ecru Reduced Their Return Rate by 9%, Cut Multi-Size Purchases by 15%, and Optimizes Facebook Ad Spend with Returns Data

Ecru, a women’s fashion brand founded by Howard Sheer that specializes in well‑fitting pants, faced the high return rates typical of apparel retail and needed a systematized way to manage and act on returns. The company partnered with ReturnLogic, using its returns-management platform and data to better understand return reasons, fabrics, and sizing issues so they could scale with fewer lost sales and less customer‑service overhead.

ReturnLogic’s analytics let Ecru refine assortments, adjust fabrics and SKUs, improve product pages and size guidance, and quickly correct problems (for example renaming a variant that had a 45% return rate). As a result, Ecru’s 3‑month moving average return rate fell by about 9%, multi‑size “fitting room” purchases dropped nearly 15%, and the team reported improved Facebook ROAS, fewer support tickets, and more durable sales driven by ReturnLogic’s insights.

Ecru

Howard Sheer

Chief Executive Officer