Case Study: Underoutfit reduces refunds by 25.6% with ReturnGO

Underoutfit Reduced Refunds by 25.6% With ReturnGO

Underoutfit, an activewear and underwear brand, faced challenges with a high rate of product returns, primarily due to sizing issues. Since their items could not be restocked once tried on, these returns were costly and operationally inefficient. They needed a solution that would address these issues without compromising their customer experience or free returns policy. They turned to the returns management solution from ReturnGO.

ReturnGO provided a platform that allowed Underoutfit to offer alternative return resolutions like store credit, variant exchanges, and "Keep the Item" or "Donate the Item" options. This strategy significantly reduced the number of physical returns for non-restockable items. As a result, Underoutfit achieved a 25.6% decrease in refunds and a 19.8% increase in variant exchanges. ReturnGO’s system also generated 16.4% new revenue from redeemed store credit while drastically cutting reverse logistics and customer support costs.

Underoutfit

Felix Leshno

Co-Founder and CXO