Case Study: Vente-Privée achieves 99.1% inbox placement with Return Path

vente-privee trusted Return Path to help them successfully migrate towards a new email infrastructure

Vente-Privée, the French pioneer of online flash sales, relied on Return Path to help it migrate to a new email infrastructure without hurting deliverability. Because email drives about 40% of sales, the company needed to protect inbox placement and sender reputation during the transition.

Return Path created a bespoke migration plan with daily monitoring, regular check-ins, alert management, and complaint handling to support a smooth IP warm-up. The result was a successful technical migration and a major improvement in email performance, with Vente-Privée reaching a 99.1% inbox placement rate.

Vente-Privée

Lionel Thevenin

Deliverability Expert