Return Path
31 Case Studies
A Return Path Case Study
Storage Treasures, the web-based storage auction marketplace, relied on email to drive traffic and promote a new product, but deliverability problems were hurting inbox placement, ROI, and sender reputation. The company turned to Return Path for help with issues such as authentication failures, inbox delivery, and planning for higher email volume.
Return Path’s Deliverability Review and Email Optimization services audited Storage Treasures’ sending infrastructure and email practices, then recommended fixes for DKIM and SPF, ISP block removal, list hygiene improvements, and a custom IP warm-up plan. As a result, Storage Treasures boosted Gmail inbox placement from 0% to 100%, gained Yahoo feedback loop and whitelist access, avoided reputation damage during launch, and adopted ongoing best practices to reduce future spam filtering.