Case Study: Signature Travel Network achieves stronger email deliverability with Return Path

Signature Travel Network boosts deliverability with the use of Return ath’s solutions and service.

Signature Travel Network is a member-owned cooperative of more than 6,000 travel professionals that runs a large email marketing program on behalf of its member agencies. Because it sends millions of emails each month from thousands of domains and largely shares one IP address, Signature needed better visibility into deliverability metrics, authentication, and sender reputation to protect inbox placement. Return Path helped Signature address these challenges with its Inbox Monitor and Reputation Monitor solutions.

Using Return Path’s tools and Platinum Service, Signature Travel Network gained insight into campaign performance and sender reputation, resolved issues like recycled spam traps and authentication records, and implemented an email hiatus program to re-engage inactive subscribers. As a result, Return Path helped Signature maintain high campaign performance and a “best in class” sending reputation across its IP addresses and member agencies’ domains.

Signature Travel Network

Christine Conklin

Director