Case Study: icelolly achieves higher inbox placement and engagement with Return Path

Return Path Email Optimization tools help reinvent icelolly.com’s email strategy

Icelolly, the UK’s leading holiday price comparison website, ran a large email marketing program but wasn’t tracking inbox placement, leaving room to improve deliverability and campaign performance. It turned to Return Path and its Email Optimization tools, including Inbox Monitor, to better understand where emails were landing and how mailbox providers were treating its weekly deals and price alerts.

Return Path identified deliverability issues and recommended Return Path’s Certification program to improve inbox placement. After implementing the solution, Icelolly saw immediate gains in deliverability and engagement, including a 5% increase in open rates within two months and a 6% increase in click-through rates after optimizing email templates.

Icelolly

Darren Kunar

CRM and Email Marketing Manager