Case Study: Red Letter Days increases attributable email revenue by 10% with Return Path Certification

Red Letter Days increases attributable revenue from email by 10% and leapfrogs competitors in the battle for the inbox with Return Path Certification

Red Letter Days, the UK experience-gift retailer, relied heavily on email for customer loyalty, transactional messages, and feedback, but needed to improve inbox reach and move beyond “batch and blast” campaigns. The company turned to Return Path Certification to help ensure its emails reached subscribers and supported better engagement and repeat purchases.

Return Path implemented its Certification program and provided email consulting and analytics to improve inbox placement and reinforce email best practices. As a result, Red Letter Days raised attributable revenue from email by 10 percent, nearly doubled open and click-through rates, increased gross opens by nearly a third and gross clicks by nearly half, and improved inbox placement from about 75 percent to nearly 100 percent. It also increased broadcast volume by 30 percent with no rise in spam complaints, while bounce rates fell to a quarter of previous levels.

Red Letter Days