Case Study: Overstock achieves 11% increase in inbox placement rates with Return Path

Overstock Achieves 11% Increase in Inbox Placement Rates and Averts Holiday Catastrophe with Help from Return Path

Overstock, the leading online discount store, relies on email revenue, so weak deliverability was a serious challenge. Before working with Return Path, its inbox placement averaged 88 percent and sometimes missed as much as 13 percent, putting holiday-season revenue at risk. Overstock signed up for Return Path Platinum service to improve inbox placement and protect sales.

Return Path’s consultants diagnosed the Yahoo delivery issue, found that spam-related filtering was causing messages to miss the inbox, and recommended changes such as limiting messages per connection and concurrent sends. Overstock implemented the fixes quickly and returned to 100 percent deliverability at Yahoo overnight. Overall, Return Path helped Overstock raise average inbox placement to 98 percent, an 11 percent increase, with measurable revenue protection during the critical holiday period.

Overstock