Case Study: Racing Post achieves 276% higher open rates and doubled click-through rates with Return Path Certification

Online sports and betting media company, Racing Post, scores a 276% increase in open rates and doubles their click through rate at Hotmail with Return Path Certification

Racing Post, the horse racing and sports betting media company, was struggling to improve email delivery to Microsoft domains, where its promotional campaigns were only reaching about 97% of inboxes. Since Microsoft addresses made up a third of its 65,000-subscriber list, Racing Post worked with Return Path and its email service provider, DbGi, to improve performance.

Return Path Certification was the solution implemented, giving Racing Post preferred deliverability treatment, rendering benefits at Microsoft, and reporting tools to maintain sender status. The results were significant: delivery to Microsoft rose to 99%, open rates jumped from 5% to 18% for a 276% increase, click-through rates doubled, and complaint rates dropped by nearly 80%.

Racing Post