Case Study: MyVoucherCodes achieves major email deliverability and engagement gains with Return Path

MyVoucherCodes strengthens its email program with Return Path to drive major uplift in subscriber engagement and deliverability, and 50% increase in read rates

MyVoucherCodes, one of the UK’s best-known daily deals email programs, wanted to improve its email performance but lacked a clear benchmark against competitors. Working with Return Path and its Inbox Insight competitor intelligence solution, the team identified gaps in inbox placement, read rates, and subscriber responsiveness, especially versus shared competitors and Gmail deliverability.

Return Path’s Professional Services used a Competitive Benchmark Analysis and inbox optimization tools to diagnose issues and recommend changes to subject lines, frequency, segmentation, welcome emails, preference settings, and more. The result was a major uplift: inbox placement improved so that an extra 1 in 6 emails reached the inbox, Gmail placement rose nearly fourfold, spam rates fell eightfold, read rates increased by more than 50 percent, and click rates grew by 31 percent.

MyVoucherCodes