Case Study: Greenfield Online achieves higher survey completion rates with Return Path

Greenfield Online Increases Survey Completions by Improving Delivery Rates 15%

Greenfield Online, a leading survey solutions provider with a panel of about 5 million opted-in respondents, was struggling to get survey invitation emails into panelists’ inboxes. Because survey success depended on email deliverability, these inbox placement issues were hurting response and completion rates. Greenfield Online turned to Return Path for help improving email deliverability and inbox placement.

Return Path used monitoring tools, expert analytics, and its Inbox Optimizer to identify the root causes of delivery problems and fix them. The vendor resolved blocks at AOL, Outblaze/Mail.com, Roadrunner, and United Online, got Greenfield Online whitelisted at AOL, fixed a Verizon configuration issue, and reduced complaint-driven filtering. Within two months, Return Path increased inbox delivery by 15% and cut bulk-folder placement from 12.5% to 3.4%, helping Greenfield Online boost survey completions and shorten project turnaround times.

Greenfield Online