Case Study: GlobalGiving achieves increased inbox placement with Return Path Certification

GlobalGiving sees an increase in inbox placement with Return Path Certification

GlobalGiving, a charity fundraising website that connects donors with nonprofits and grassroots causes worldwide, relied heavily on email to power its fundraising efforts across 160 countries. With more than 3.5 million emails sent each year, the company needed to improve inbox delivery so its messages could reliably reach supporters. It turned to Return Path Certification to strengthen deliverability and support its global email program.

Return Path implemented its Certification program for GlobalGiving after reviewing the company’s strong sender reputation and authenticated sending practices. As a result, GlobalGiving saw increased inbox placement, especially at key international domains, and near-perfect inbox placement at Yahoo and Microsoft. The improved deliverability gave GlobalGiving greater confidence that its personalized fundraising emails were reaching donors and helping drive campaign success.

GlobalGiving

Kevin Conroy

Chief of Product