Case Study: FanFinders achieves 95% deliverability with Return Path Certification

FanFinders chooses Return Path Certification to improve their email deliverability

FanFinders, a leader in connecting brands with parents from bump to birth and beyond, relied heavily on email marketing, which drives 30% of its revenue. The company was facing low inbox placement rates, especially with Microsoft-hosted email on one of its load-balanced IPs, along with weak subscriber engagement, so it turned to Return Path Certification to improve deliverability and brand reputation.

Return Path worked closely with FanFinders to get its email streams registered on the certification whitelist, helping promotional messages land in inboxes instead of spam folders. With Return Path’s expertise, FanFinders achieved a 95% deliverability rate, a 15% open rate, and a 50% increase in Microsoft delivery performance.

FanFinders

Alec Dobbie

Founder