Case Study: Easyvoyage achieves improved email deliverability with Return Path

Easyvoyage leverages expertise from Return Path for optimum deliverability in its European email campaigns

Easyvoyage, the French travel information and comparison website, relied heavily on email to grow its business but faced deliverability problems after acquiring large volumes of email addresses from external sources, which weakened its IP reputation. Easyvoyage turned to Return Path and its deliverability expertise to help improve campaign performance across its European markets.

Return Path conducted an IP and deliverability analysis, identified high negative Microsoft SRD rates, and built an action plan that led to Return Path Certification. By segmenting traffic across IP pools and providing ongoing monthly monitoring and best-practice guidance, Return Path helped Easyvoyage significantly improve inbox placement, strengthen sender reputation, and optimize ROI, with sustained visibility into campaign performance.

Easyvoyage

Hervé Sevestre

Marketing Director