Case Study: CruisesOnly boosts email engagement and ROI with Return Path

CruisesOnly Turns to Email Optimization to Bring More Customers on Board

CruisesOnly, America’s largest cruise agency, wanted to make its email marketing more personalized and effective as it worked to match the right cruise with the right customer. The company needed better visibility into deliverability and subscriber behavior, and turned to Return Path’s email optimization solutions to help improve inbox placement and campaign performance.

Using Return Path, CruisesOnly analyzed engagement metrics, inbox placement, and Sender Score to target its most engaged subscribers and refine messaging for less active segments. The result was a more efficient, profitable program with more consumers reached, more responses per campaign, and higher overall email marketing ROI, while outperforming industry competitors.

CruisesOnly