Case Study: Publishers Clearing House achieves 20% higher conversions with Return Path Certification

Conversion Rates for Publishers Clearing House Increase 20% with Return Path Certification

Publishers Clearing House (PCH) needed to maximize email deliverability and boost response rates from its large list, especially at Hotmail/Microsoft, where even a small improvement could meaningfully affect revenue. Although pch.com already had strong delivery and click-through performance, it wanted better conversion from its email invitations and offers, and turned to Return Path for help.

By joining the Return Path Certification Program, Publishers Clearing House gained inbox placement benefits and flexibility that helped its high-volume email program reach customers more effectively. The result was strong measurable impact: PCH maintained 100% deliverability at core domains and saw a 6% lift in click-through rates and a 20% increase in conversion rates in just two months, driven in part by better performance at Microsoft.

Publishers Clearing House