Case Study: Change.org achieves near-perfect inbox placement with Return Path

Change.org Empowers Change.org Empowers Their Users With Return Path Solutions

Change.org, the world’s largest platform for social change, depends on email to help campaigns reach its 180 million advocates, but it needed better visibility into deliverability and a way to ensure messages rendered correctly across global email platforms. Change.org turned to Return Path for help with inbox placement and email rendering.

Using Return Path’s Inbox Monitor and Inbox Preview, Change.org tracked messages from send to delivery, quickly identified spam-folder issues, and checked layouts across devices and browsers before sending. As a result, Change.org achieved near-perfect inbox placement at its four key mailbox providers and was able to increase monthly campaign sends while maintaining strong deliverability.

Change.org

Alice Cornell

Director of Email Deliverability