Case Study: Cedar Fair achieves higher inbox placement and expanded customer reach with Return Path

Cedar Fair Expands Customer Reach with Higher Inbox Placement

Cedar Fair, the entertainment company behind 11 amusement parks, water parks, and hotels in the U.S. and Canada, relied heavily on email marketing to drive attendance and repeat visits. But its seasonal promotion pattern created uneven sending volumes that could look like spam, making it harder for messages to reach subscribers’ inboxes. Cedar Fair turned to Return Path, using Inbox Monitor, Inbox Insight, and Return Path Certification to improve its email performance.

Return Path helped Cedar Fair identify inbox placement opportunities and align with certification standards, leading to more reliable delivery across mailbox providers. The company achieved 100% inbox placement rates in Comcast mailboxes and expanded reach, especially with Yahoo and Comcast audiences. Using Return Path’s Inbox Insight, Cedar Fair also found competitive ideas to improve creative and offers, helping it test faster and build higher-performing campaigns.

Cedar Fair

Daryle Powers

Vice President of CRM, Cedar Fair