Case Study: Wrangler improves fit guidance with RetroFuzz Ltd.'s user research insights

Wrangler uses RetroFuzz Ltd. research from 400+ responses to redesign its Fit Guide

The denim brand Wrangler aimed to improve its online Fit Guide to better answer customer questions and support purchase decisions. To uncover key insights, they partnered with RetroFuzz, who leveraged a combination of quantitative and qualitative research methods to understand user behaviors and needs.

RetroFuzz implemented a multi-faceted research approach, analyzing support logs, conducting polls, and running moderated user tests. This revealed a key insight that challenged industry norms: customers needed size information directly on the Fit Guide page. This data-backed strategy empowered Wrangler to confidently move forward with prototyping an integrated design that directly addressed user pain points, setting a new standard for denim fit guidance.

Wrangler