Case Study: Löffler achieves full supply chain traceability with Retraced

LOEFFLER makes 100% of Summer 2026 collection traceable with Retraced

Löffler, an Austrian performance apparel manufacturer, had deep internal knowledge of its vertically integrated supply chain but lacked a way to clearly communicate this transparency to its retailers and end customers. To make its supply chain insights externally visible, the company chose to partner with Retraced and use its platform.

Retraced provided the structure to reflect Löffler’s deep supplier knowledge, with a responsive team that adapted to its unique needs. Through a personal onboarding approach, Löffler brought over 50 suppliers onto the Retraced platform. The solution enabled 100% traceability via QR codes for its own-brand Summer 2026 collection, laying the foundation for a Digital Product Passport and transforming internal data into a tool for building customer trust.

LOEFFLER