Case Study: LBB streamlines merchandising and marketing workflows with Retool

Why LBB shifted their marketing and merchandising apps to Retool

LBB, one of India’s largest ecommerce marketplaces, needed a faster way for its lean operations team to manage constantly changing marketing, merchandising, merchant, finance, and logistics workflows without pulling engineers into repetitive internal requests. Before using Retool, the Visual Merchandising team in particular struggled with Magento’s complex backend taxonomy, unclear content blocks, and product-ranking changes that were slow to implement and difficult to control.

Using Retool, LBB built internal apps for visual merchandising, merchant onboarding, finance, and logistics, giving operations teams the ability to update content, manage product highlighting, reconcile records, and handle other workflows themselves. Retool helped changes go live immediately, reduced engineering bottlenecks, and made the tools easier for non-technical teams to use, enabling LBB to move faster as operations evolved and support more timely updates across its marketplace.

LBB

Dhruv Mathur

Co-Founder and Head of Product